Responding to Week 8 Pitch - Kareena's Feedback

Kareena supplied us with some great feedback! Here is the list of what she suggested and how we addressed it...

• Great problem section, for florists and the environment 
• As it is a similar model to Misprint, I can see easily how this would work.
• You service journey could be simplified to even half the amount of steps, keep with the most important ones: bin drop off, bin collected, turn plant matter into paper, sell back - We addressed this and visualised our circular economy, plus simplified our small circular illustration into 5 steps.
• I think your costings are focused on the wrong parts first off, do you need uniforms, all those bins? We only budgeted for t-shirts so that the florists can trust that the person who is coming to collect their waste is from the offset team. The bins are set up in rotation so that the collection process can be easy and efficient. We also know that it is essential to keep the bins clean and mould free, so overtime a bin comes back to the workshop we can clean it and make sure that the bins are looking their best (most CBD florists don't have a lot of room in their shops, so the bin will be visible to their customers). We looked into an option of a bag that could be in the bin instead (and be made from our plant matter), but this didn't work given the amount of water on the waste. 
• Your business model may need a little work. Maybe cover the cost of the bin in the rental, so it pays itself off over a month? We have made it so that one bin is paid on sign up (included in the sign up fee), but the other is our cost which will be covered when the florist has paid a few monthly payments. 
• Cost your products made carefully, hand made paper is very expensive to make in terms of labour costs. We do agree with this, but at the same time we needed to make sure that we made it a price that the florists would still be willing to pay. We didn't want to detour potential florist clients who didn't join our initiative purely because it was too expensive for their business. We did talk to the florists and asked them how much they would be willing to pay. 
• What happens to the plants you can't use? We will compost it and then sell it on.
• Good to see a growth plan, but think more broadly, could you expand to other "Offcuts"? Yes, we added wholesalers, flower markets, and gardening companies to our list to gather green waste from.