Final Presentation Slides

Responding to feedback

Gen and I presented to our partners and got some good feedback. One piece was that when I talk about 288 litres of waste, on screen our audience is seeing a bin with 240 litres. Whilst our message is that it's more than that bin, we could see how it would be confusing.

To respond to this I removed the amount off the bin and overflowed it with green waste:

The girls wanted it even more full so I made the edit for our final pitch presentation.

Responding to Week 8 Pitch - Kareena's Feedback

Kareena supplied us with some great feedback! Here is the list of what she suggested and how we addressed it...

• Great problem section, for florists and the environment 
• As it is a similar model to Misprint, I can see easily how this would work.
• You service journey could be simplified to even half the amount of steps, keep with the most important ones: bin drop off, bin collected, turn plant matter into paper, sell back - We addressed this and visualised our circular economy, plus simplified our small circular illustration into 5 steps.
• I think your costings are focused on the wrong parts first off, do you need uniforms, all those bins? We only budgeted for t-shirts so that the florists can trust that the person who is coming to collect their waste is from the offset team. The bins are set up in rotation so that the collection process can be easy and efficient. We also know that it is essential to keep the bins clean and mould free, so overtime a bin comes back to the workshop we can clean it and make sure that the bins are looking their best (most CBD florists don't have a lot of room in their shops, so the bin will be visible to their customers). We looked into an option of a bag that could be in the bin instead (and be made from our plant matter), but this didn't work given the amount of water on the waste. 
• Your business model may need a little work. Maybe cover the cost of the bin in the rental, so it pays itself off over a month? We have made it so that one bin is paid on sign up (included in the sign up fee), but the other is our cost which will be covered when the florist has paid a few monthly payments. 
• Cost your products made carefully, hand made paper is very expensive to make in terms of labour costs. We do agree with this, but at the same time we needed to make sure that we made it a price that the florists would still be willing to pay. We didn't want to detour potential florist clients who didn't join our initiative purely because it was too expensive for their business. We did talk to the florists and asked them how much they would be willing to pay. 
• What happens to the plants you can't use? We will compost it and then sell it on.
• Good to see a growth plan, but think more broadly, could you expand to other "Offcuts"? Yes, we added wholesalers, flower markets, and gardening companies to our list to gather green waste from.

Designing our business timeline

We decided our timeline needed to be more simple and branded so I took that job on and came up with this:

And on our slides we showed the business timeline first, and then added in the product timeline.

one pager text

Today in our meeting I researched past year's one pagers and wrote our one-pager text.

Background:

Green waste is unnecessarily ending up in the landfill. One of the major contributors to this is florists. With more than 7,000 litres of waste being produced by Wellington CBD florists on a weekly basis, this is a significant proportion of the landfill needlessly being filled.

Opportunity:

Offcut recognises an opportunity to intercept this waste before it is sent to the landfill, and repurpose it into a sustainable product.

Business summary:

There are two aspects to the Offcut business plan. Firstly, we provide a subscription based service which removes green waste from central Wellington florists. The second aspect is the use of the collected green waste to create a range of papers which can then be sold back to florists as wraps for their bunches.

Service:

Offcut provides florists with a 200L bin specifically for their green waste, which is collected and replaced on a weekly basis. There is a $160 one-off start-up cost to the florist, and then is charged at a rate of $20 weekly.

Product:

Offcut papers are made from the green waste collected through our subscription service. There will be a range of different papers available including some that will be made waterproof by a beeswax coating.

Offcut papers are 100% natural, 100% recycled, and 100% biodegradable.

Competitive advantage:

Offcut’s unique point of difference is that it addresses an area of waste which has not yet been tapped into, and is repurposing it into a sustainable product. Whilst there are organisations which remove and re-purpose food waste, there are no existing operations addressing green waste as an opportunity to reduce our environmental footprint . We have also developed our business plan to follow a circular economy system to try and re-direct the waste so that it never reaches the landfill.

Future:

There is an opportunity for Offcut to expand with this idea into other city centres.  The product range will also develop over time into a diverse range of eco-friendly products such as plantable seed paper, seedling trays, gift cards, etc.

Desired Support:

• Advice from experts to further develop this idea into a foolproof and market ready business.
• Investment of approximately $192,000 to get the company off the ground.

Contact information:

Genevieve Jebson (Chief Executive Officer)

genevieve.jebson@gmail.com

Samantha Chalmers (Chief Communications Officer)

sm.chalmers@outlook.com

Tia Woodley (Chief Operations Officer)

tiajanezoe@gmail.com

Today at Sam's parents house, Sam and I photographed our papers as the wraps for our flowers. Here's some of the images we took:

Mockup of our website

A mockup I made of what our website may look like.

Mockup of our instagram

A mockup I made of what our instagram may look like.

practice with Euan

We had been hoping to be ready to give a full practice presentation to Euan this morning however we were not as ready as we would've liked so gen and I read the presentation rather than 'presented' it.

Euan told us straight out that we need to practice practice practice so that we hardly even need our cue cards on the day - it will make a huge difference.

He got confused amongst all the numbers and wanted us to think carefully about which ones were truly necessary.

He wanted us to make sure we knew our key take-aways and reinforced these in the conclusion and one-pager doc.

He felt that the slides needed contextualising so that if they went back to them later they could try and remember what we'd been saying.

The numbers need to be visualised if we are going to use them!

Think about where we introduce ourselves - doing it at the start feels a bit 'high school'.

Make words on the slides bigger and have less of them.

So we will take this on board and try to craft a really seamless presentation.

slide designs

We want the design of our whole presentation to be easy to take in and really consistent. I spent some time 'designing' our circular economy diagram:

As a team we agreed that we liked the one with the words in the circle, so I branded this:

Kareena's emailed feedback

Hello Offcut team

Great to see your pitch on Monday, some feedback for you to consider for the final presentation:

• Great problem section, for florists and the environment 
• As it is a similar model to Misprint, I can see easily how this would work.
• You service journey could be simplified to even half the amount of steps, keep with the most important ones: bin drop off, bin collected, turn plant matter into paper, sell back
• I think your costings are focused on the wrong parts first off, do you need uniforms, all those bins?
• Your 'one off' costs on your one pager are mostly recurring costs, eventually you will need more stickers, more bins, more business cards. One off costs are things that are bigger like the printing press.
• I would probably double your monthly recurring costs. There's a lot of hidden ones, like internet, stationery, packaging for your paper, etc.
• Your business model may need a little work. Maybe cover the cost of the bin in the rental, so it pays itself off over a month?
• Cost your products made carefully, hand made paper is very expensive to make in terms of labour costs.
• What happens to the plants you can't use?  
• Good to see a growth plan, but think more broadly, could you expand to other "Offcuts"?

General notes I will be sending to everyone:

• Learn your pitch so you can speak confidently with no notes. Keep you sentences clear, simple and short with slow pacing so you don't have to remember heaps. Practice at least 5 times.
• Your slides should have the info that makes you look really good, without making things up. What data tells your story the best?
• Iterate your pitch, perhaps practice in front of other teams and give each other feedback. What didn't come across? What worked really well?
• What do you want people to remember about you? this should be on the slides.
• A link to a confident pitch here
• If you are really stuck for slides, here is a list of what the standard pitch deck should consist of. This can be changed or rearranged depending on how you are telling your story. You could also use the business model canvas as a base.
• Here is a good article from a startup accelerator about the segments of your business and how to pitch them
• And finally, here is probably the most enthusiastic pitch ever. Just for fun, but also shows how passion can make a difference!

Let me know if you have further questions. I am away next week

Thanks

Kareena Harris

Production Master + Accounts

The Misprint Co.

+64 27 335 2209 

Our circular economy

Our circular economy which I illustrated.

Alternative bin source research

After receiving feedback that our bins could be sourced from a more sustainable material or company, we researched some recycled plastic places as we still need to use a plastic bin for our Offcut service.

http://www.2lp.co.nz/
Second Life Plastics are a Levin based company which uses plastic waste from local businesses to create new products. We really like this company and would love to collaborate with them; however after a phone call with them we have discovered that the products on offer are not suitable and in order to create what we need we would have to buy sheets of plastic and create the bins ourselves which is simply not feasible.

http://www.recycledplasticcontainers.co.nz/
Recycled Plastic Containers are a family team company which rewashes, reuses, recycles, and reconditions plastic containers for resale in order to create a more eco-friendly plastic product. Although we also liked this company we found that they were not able to provide suitable bins for our Offcut service.

http://www.reclaim.co.nz/productitems.php?id=anytime4908294936a39

Reclaim is a company (based in Auckland, Wellington, and Christchurch) which sorts through plastic to recycle it and it is locally or internationally made into new products. Though their mission is amazing they don't offer anything that would be helpful for is.